Use Your USP for More Compelling Copy

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Use Your USP for More Compelling Copy

When you are writing copy to sell something, be sure to include its unique selling proposition or USP. This will help you hone your copy to the most important benefits or features you have to offer. Being this focused and on topic will help create the authority you're looking for. Make the statement clear so your readers will understand immediately the message you are trying to communicate.



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Carma Spence-Pothitt