Business Plan Mistakes #3: Target Market Too Narrow

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Business Plan Mistakes #3: Target Market Too Narrow

As much as marketing to everyone is a mistake, so is marketing to such a small niche that your business becomes unsustainable. Your niche needs to have a large enough population to support your business model, while being narrow enough to focus your marketing message. It is a delicate balance you need to maintain in order to succeed.



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Carma Spence-Pothitt