Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Press Releases & Other Communication and other Entrepreneur topics.

What is SEO and What Does It Have to do With My Press Release?

How SEO Increases Your Press Release's Value

In the ever-changing technology landscape of today, it's not enough to write a newsworthy press release. Search engine optimization can help get your release to the top of the search engines, which means more eyes see your release.

Definition: First, a quick review of SEO. Search engine optimization is the process of increasing traffic to a website with the use of heavily searched keywords. Everyone searches for content differently, but SEO takes the most used keywords and inserts them into text or a website to generate better results.

SEO's Role in my Release: Let's say you want to distribute a press release about the grand opening of your doggie spa located in Orlando. Some keywords you might want to include in your release are:

Dog grooming
Pet grooming
Dog day care
Dog spa
Dog grooming Orlando

You don't have to include all the keywords, but if you include a handful, you'll appear more often in the searches for these keywords. Say someone types a search for “dog grooming Orlando.” Your release comes up in the results. She reads the release, visits your website, and immediately schedules an appointment. That's a customer you may not have gotten if you hadn't used SEO!

Comments

Nobody has commented on this tip yet. Be the first.

Ask a Question

Not finding the advice and tips you need on this Entrepreneur Tip Site? Request a Tip Now!

Guru Spotlight

Carma Spence-Pothitt

Ever wonder how you could make your life better and more fun? So have tens of millions of fans who have turned to LifeTips for answers over the past decade. We keep the tips, advice, books, podcasts and writing services flowing, so you can keep your life and business growing in the right direction. Upward!