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Once you've developed your brand logo and tag line, use it with every communication your business puts out: letterhead, envelopes, business cards, emails, brochures, website ... all outgoing communications that represents your company to prospective and current clients. Your products should always carry your company logo. Your customer service reps should always repeat your slogan or catch phrase. Every communication piece should reinforce what your company is all about. You don't want customers to simply know you are there; you want them to think of you whenever they need something similar to your product. Something as simple as your logo on every advertisement or product can help reinforce your product or service in your customer's mind.