November 7, 2008, Newsletter Issue #184: Marketing Yourself

Tip of the Week

Your business isn’t the only thing that needs to be promoted. You, the business owner, need to market yourself so that people know who you are, and by proxy, know your business.

Tell Your Story
As an entrepreneur, you likely have an interesting story about how you got into business. Play this up to the media. Here are some great story ideas that might apply to you:

Pulled yourself up by your bootstraps from a life of povertyOvercame discrimination to become a minority business ownerGave up a secure job to follow your passionWoke up one night with a genius ideaAfter working in one field for decades, you decided to do something the polar opposite The media loves a good tale, and if you have one, you can generate a buzz around yourself.

Get Intimate
Not only should you market yourself to the media, but also to your clients. Don’t be just the name on the label or box. Let your clients know that you are a person, an individual, who can relate to them. That goes a long way to great customer relations.

You don’t have to go door to door and introduce yourself. Consider sending out a monthly newsletter that contains personal anecdotes about your experiences with the company. Don’t make it about sales, make it about building relationships. Include your signature at the bottom.

Be Available
Even if you’re busy, make time for your customers. Give out your cell phone number or personal email address so customers know you’re sincere about being there for them. You’ll surprise people, but they’ll stay loyal to you and your company.

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