September 12, 2008, Newsletter Issue #176: Clever Marketing Campaigns

Tip of the Week

You’ve heard it a million times: “think outside the box.” But if everyone’s doing that, where does the box go? In marketing your company, you have to stay sharp and come up with unique ideas that will get people’s attention.

Here are some easy ideas to get you brainstorming.

More Than Direct Mail
Everyone gets junk mail – ahem, direct mail every day. How often do we really read the postcard or letter from a business? Rarely. But don’t give up on direct mail. What about sending a small gift to potential customers that includes a small note or letter pumping your company? If you have a targeted group of possible clients, you could send:

FlowersGift basketPen, notepadOffice toyT-shirtCoupon You’re more likely to get feedback if the mail makes the recipient stop and pay attention.

Personalized Email
Just like our mailboxes, our email Inboxes can get flooded with advertisements. So as a business owner, how do you get your email to be read?

If you research a small group of people that may need your services, you can send a targeted letter that won’t end up in their junk boxes. It will take longer than a mass email, but your results are guaranteed to be better. Open with an introduction of you and your company, as well as what benefit you can provide that particular person. If you know something about the reader, let it show.

Other out-of-the-box marketing ideas include:

Online digital video adWalking billboard (people wear a digital billboard with your ad on the back)Text message ad

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