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You publish articles to article directories for three basic reasons: branding, lead generation and promotion. But there is only one reason to write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three reasons you're publishing the article because no one will be interested in reading it.
First and foremost, you need to get people to read your article, then make them click on your resource box. This is achieved by writing quality content.