Back-end marketing and following up

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Back-end marketing and following up

Back-end marketing doesn't stop once a transaction has been completed. It also includes any and all follow up you do with your prospects and customers, such as email marketing and post card marketing. Much of this can be automated, which makes it all the more attractive. Make sure that you are able to segment your list between those who have purchased something from you and those who have not, so you can tailor your messages accordingly.



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Carma Spence-Pothitt