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At the end of every article your post to article directories, as well as some other places, there is a paragrah called either a "bio" or "resource" box. This valuable real estate is what will drive the reader to your chosen landing page. Write content for this area so that it does these two things:
These things are crucial. If you don't transition the reader to your offer, they will know it is separate content and may skip reading your resource box altogether. And, if you don't give the reader a compelling reason to click on your link, they won't.