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A favicon is the little image that appears next to the URL in the address bar. Having a unique, branded favicon makes your blog look that much more professional. There are lots of ways to add one to your website, but, at least for WordPress websites, I've found using the MaxBlogPress Favicon plugin to be the easiest. And, generating a favicon in the correct format is pretty easy, too. Just go to favicon.co.uk, upload the image you want to use as your favicon and follow the directions.