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If your title can entice a person's curiosity you're already halfway to getting a person to read your article. Use statements and questions that use keywords people are looking for. Provide titles or headers that describe your articles content but also are short and concise.
Use titles like, "5 Tips for _____", or "How to ______." You could also use titles that command people, for example, "Make Clients Open Their Wallets in Six Easy Steps." These types of titles reach out to a person's emotions and makes them interested.