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How much time did you invest in your business plan? Your idea may be wonderful but how you say it may not come across as well as you think. Find a business plan writer to edit your plan, so your ideas come across clear and strong.
Think your business plan will result in a return on your investment in a few short years? Your three to five year financial projections should include your idea of how soon a return can be expected by investors.
Also, don't forget to include a fair evaluation of the competition. Knowing your competition proves you know your business.