January 26, 2007, Newsletter Issue #92: Examples of Brands
Tip of the Week
Do you know the Mickey Mouse Club theme song? If I passed you a Coke can but with the label covered, would you be able to tell me it was a Coke and not another brand simply by the taste?
Most people could probably answer these questions. This is an example of a brand. Coke has a recognizable can but also a taste that makes Coke stand out from other sodas.
A brand could also be a reputation. The Salvation Army has a reputation for being there for people and helping in emergency situations. If you need help, most people know they can turn to the Salvation Army.
These are only a few ways a company brand may be recognized. An entrepreneur needs to be aware that developing a good reputation for your company is just as important as developing a recognizable brand.
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