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Step 2 of 5 of Editing Your Copy: Logical Flow

Read through your copy. Does it flow logically from one point to another? Would it read better if your points were made in a different order? You can loose a reader if your points are made in a haphazard order or make you seem like you don't know what you're talking about.

Enter the conversation your readers is having in their head and address their concerns in the most likely order they will have them in.

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