Back up your claims in your writing

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Back up your claims in your writing

You don't want to just stand on a hill and proclaim your superior knowledge. You want to back your expertise up with solid proof. Facts and figures can be used for this purpose, but case studies and testimonials also work well. Be detailed about your proof. Cite resources and references. Don't be shy. Associating yourself with experts, believe it or not, can lend you expert status, as well.



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Carma Spence-Pothitt