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What is your brand's personality? Is it perky? understated? creative? professional? The colors and layout you choose for your website should help communicate your brand's personality. For example, I chose vibrant colors for my Marketing Turbo-Charge blog because I felt they expressed the "turbo-charge" nature of the information, along with my quirky personality. The Women's Business Gallery uses a more down-to-Earth color palette because it is much more "business" focused. Because I'm going with a "vamp" theme for WordPress ReVamp, I chose a sultry, simmering color combination. Get the picture?