Common Weaknesses Uncovered During Business Planning

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Common Weaknesses Uncovered During Business Planning

While you're writing your business and marketing plan, you are bound to find weaknesses in your company. Be prepared for this and don't try to hide them. Find a way to neutralize them or transform them into a strength. Keep an eye out for these common weaknesses:

* Inadequate staff training - do you or your staff have the knowledge and skill required to fulfill your business model and plan?

* Haphazard promotional plan - are your marketing campaigns coordinated and in sync? Misaligned and mismanaged promotional plans can hurt sales.

* Budgeting short falls - are you overspending your budget? Are your marketing plans costing you more than your budget can spare? Promoting your business is good ... but only within reason.



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Carma Spence-Pothitt