Business Plan Mistakes #2: Target Market Too Broad

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Business Plan Mistakes #2: Target Market Too Broad

If you market to everyone, you market to no one. You need to market to a niche, a specific segment of "everyone." It doesn't matter if "everyone" needs your widget, "everyone" isn't going to want or buy it. For example, if you sell diamond studded pet leashes, is your target market really "anyone with a dog"? No.

   

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