Marketing vs. Business Plan: Do I Need Both?

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Business Plans and other Entrepreneur topics.

Do I Need a Marketing AND Business Plan?

Marketing vs. Business Plan: Do I Need Both?

You hear people talk about marketing plans and you hear people talk about business plans. What’s the difference? Why would you need both? A business plan is a detailed presentation or report that discusses:

  • Company Goals

  • Products/Services

  • Operations/Management

  • Product Development

  • Financial Position

  • Income Statements, Cash Flow, Expenses

A marketing plan, which may be included in part within a business plan, focuses more on the marketing and promotion of the products or services a company offers.

So, do you need both? Yes ... use both types of plans as benchmarks throughout the year to ensure you’re on track to meeting your goals.



Nobody has commented on this tip yet. Be the first.


URL: (optional)


Not finding the advice and tips you need on this Entrepreneur Tip Site? Request a Tip Now!

Guru Spotlight
Carma Spence-Pothitt