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Price is not a good point to compete on. You'll only loose that battle eventually. So how do you differentiate yourself from the competition? Have you thought about customer service? Customer service can be a top factor in your business' growth. Make your customers' satisfaction your number one priority: Send birthday cards (or half-birthday cards to be different), holiday gifts, frequent emails to check in. Answer questions swiftly. Make mistakes right. Listen to your customers and respond. You'll be rewarded with multiplying sales!