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Pay-Per-Click marketing is easier on your budget, and is a better way to market your business. However, in order for pay-per-click marketing to be effective for your business there are a few things you need to know. The main thing to do, before setting up your pay-per-click advertising, is create a marketing campaign. You need your marketing campaign to be effective, and this is how you can create an effective marketing campaign:
1. Decide who you want to market with. There are many search engines that offer pay-per-click services, but it's your job to find out which ones work best for others – this will be the one you want to use. Two good search engines are Google Adwords and Yahoo Search Marketing.
2. Choose the right keywords. Don't just choose any keywords, study the keywords carefully to decide which ones are most popular, and choose the keywords that relate to your business.
3. Write a persuasive ad. Many pay-per-click search engine services will limit the characters and length of your ad – keep your ad as short as possible. When writing your ad include the keyword in the ad's headline and body.
4. Monitor this campaign. Every week monitor your campaign by checking which keywords are performing the best, and which ads are being clicked on the most. If you find that some of your advertisements are not performing very well, re-write them, and if it is the keyword, change it to a different keyword.
Stay within your budget, don't get into bidding wars, do your research, monitor your campaign and you should do well. Wishing you much success!