Start Developing a Brand

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How can a company exrpess the brand image in a radio commercial?

Start Developing a Brand

Remember, your brand goes way beyond your logo and tag line. It is the ambiance that your entire business exudes. So, as you develop your brand, but sure that the core meaning of your brand is communicated all every prospect and customer touch point, from marketing to sales to customer service. Keep in mind always the perspective of your prospects and customers so that you can be sure to provide products and services that are consistent with the brand you are developing.



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Carma Spence-Pothitt