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Domian names: Be easy to understand and remember

It is better to have a domain name that a person can remember and easily type into their browser than one that is clever but difficult to remember how to spell.

Also, you should keep an eye out for unintended meanings that might be lurking in the combination of letters. Take for example, choosespain.com. This domain can be read two ways: "chooses pain" or "choose Spain." The latter is the intended meaning.

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