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When someone sees your domain name, does it make them want to visit the site? Does the domain communicate a benefit that the Internet surfer wants to have? For example, if you sell widgets, then a domain like widgetsforconstruction.com clearly identifies what the widgets are for and will attract folks from the construction industry. Another good example might be costeffectivewidgets.com... this domain clearly states a benefit of the widgets... they are cost effective.
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Carma Spence-Pothitt |