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What is a back-end marketing strategy?

Back-end marketing is the marketing you engage in as part of the sales process. It is when you suggest other items when someone adds something to their shopping cart (cross-selling). It is happens when someone leaves your sales page and you give them a one time offer for something of a lower price (down-selling). It happens when you suggest adding something to their purchase, either another full product or service (up-selling) or something small and complementary (bump).

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