September 10, 2010, Newsletter Issue #278: Make your opt-in bonus an expression of your brand

Tip of the Week

Your opt-in gift should express your brand just as much and as well as any other communication piece in your marketing arsenal. It should look like it comes from your business. It should sound like it comes from your business. It should feel like it comes from your business. In every way, it should be consistent with what your brand is all about.

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