October 9, 2009, Newsletter Issue #231: How SEO Increases Your Press Release’s Value

Tip of the Week

In the ever-changing technology landscape of today, it’s not enough to write a newsworthy press release. Search engine optimization can help get your release to the top of the search engines, which means more eyes see your release.

Definition: First, a quick review of SEO. Search engine optimization is the process of increasing traffic to a website with the use of heavily searched keywords. Everyone searches for content differently, but SEO takes the most used keywords and inserts them into text or a website to generate better results.

SEO’s Role in my Release: Let’s say you want to distribute a press release about the grand opening of your doggie spa located in Orlando. Some keywords you might want to include in your release are:

Dog groomingPet groomingDog day careDog spaDog grooming Orlando You don’t have to include all the keywords, but if you include a handful, you’ll appear more often in the searches for these keywords. Say someone types a search for “dog grooming Orlando.” Your release comes up in the results. She reads the release, visits your website, and immediately schedules an appointment. That’s a customer you may not have gotten if you hadn’t used SEO!

About LifeTips

Now one of the top on-line publishers in the world, LifeTips offers tips to millions of monthly visitors. Our mission mission is to make your life smarter, better, faster and wiser. Expert writers earn dough for what they know. And exclusive sponsors in each niche topic help us make-it-all happen.

Not finding the advice and tips you need on this Entrepreneur Tip Site? Request a Tip Now!


Guru Spotlight
Carma Spence-Pothitt