August 29, 2008, Newsletter Issue #174: Making Media Kits

Tip of the Week

You know your business inside and out. But how do others see it? Do you provide enough information for someone to make an informed decision about whether to use your services or not?

A media kit is the perfect way to package up everything that’s great about your business, and are usually for more high-end products and services (if you’re selling fast food, you can skip it). A media kit gives you the opportunity to brag about your company. It typically includes:

Overview of the companyBios of management (if you’re more than a one-man operation)Product/service descriptionsBenefits of services or productsPress releases or relevant newsAwards or certifications wonContact information You won’t give everyone that walks through your door a media kit, just the people who are genuinely interested in what you do. You can go through the kit with them, using the material included as good sales points in a presentation.

Once a potential client walks away from your store or office, your media kit will follow them. It may sit on a desk, lost under piles of papers, but you can bet that when the time comes for that person to make a decision about what you sell, you will win out over competitors without media kits.

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