1. Create a product or service that is in high demand.

2. Make sure the prices that you set are reasonably priced – preferably beating your competitors' prices, if possible.

3. Don't be afraid to offer something for free.

4. Keep your customers coming back by offering sales.

5. Follow-up with your customers to make sure they're satisfied. If your customer is unhappy correct the problem and offer something as an apology.

6. When selling your business through direct mail include a self-addressed, stamped envelope.

7. Don't hide things – always print or post the truth.

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