W – Write compelling sales copy.
I - Identify your customer by name.
N – Notice something special about each customer.
N – Never leave a customer unhappy.
I – Improve on your sales skills by studying.
N – Never let 'em see you sweat.
G – Get past "no" by finding a new approach.

S – Say "thank you" with a card or gift.
A – Ask for suggestions.
L – Learn about the product or service you're selling.
E – Engage in friendly conversation with your customer.
S – Set the right price.

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