June 20, 2003, Newsletter Issue #42: Branding

Tip of the Week

Branding: What It Is, How You Create It
by Shannan Hearne
Launching any new business requires the creation of brand name recognition or "branding". Launching an internet business or any web site requires exactly the same thing. You must create an awareness, a word-of-mouth campaign, that gets everyone talking about your site. That is what an internet presence is really all about.

One way to do this is with a slogan. Success Promotions´ slogan is "Building Your eBusiness Better". Short. Sweet. To-the-point. Think about some successful ones for a moment. "Good to the last drop". "Crystal clean and no caffeine." "The best a man can get." No doubt, you know exactly what each of those slogans refer to. A successful branding campaign will put your slogan so embedded into people´s minds that they can´t hear it without being reminded of you.

How many times have you heard of someone refer to something as being a household name? Those products have had a successful brand marketing campaign. "Double your pleasure, double your fun." It doesn´t matter whether you chew gum or not, you know what that slogan or jingle is for. By launching a successful brand marketing campaign you get a double marketing impact. Tell people about your product or service. And give them a catchy way to remember it.

Our team is made up of professional brand marketers who know how to write catchy copy, create eye catching logos, compose unforgettable slogans, and put it all together to give you a successful AND profitable brand marketing campaign.

Do you pay more for this than for a simple web site promotions package? Of course. But do you get more out of it? You bet!

Building your ebusiness better takes a lot more than just splashing it across the internet frontier. It requires launching and continuing a successful brand marketing campaign that makes your product or service unforgettable to the customer.

Is that all it takes to be successful? Of course not. The follow-through with 125% customer service is important to keep customers coming back. But that is a whole other chapter. If you can keep your customers happy, we can keep sending them to your website with successful brand marketing.

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