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Your article is going to be published online. This means people will only find it if it relates to the key words and phrase they are using to search the web. Therefore, your article needs use key words and phrases strategically. Be very careful not to overdo this -- keyword stuffing is bad - don't do it.
Once the article is found, it must be read or the the reader will not make it to your resource box and click through to your website. So make your content good and your resource box compelling.
Also, you need to be strategic about the article you publish. Create a plan for your article marketing so that you will know what you are doing, why and when.