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Write short 300-500 word articles related to the topic of your book and post them on article directories such as EzineArticles.com. Then, in your resource box point readers to your book's website. This is a long term strategy that can help build backlinks to your site, introduce new people to your topic of expertise and even attract potential joint venture partners and affiliate marketers for your products and services. It can also lead to more sales of your book.