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While you are creating your blog plan, you can dream big but also be realistic in the time lines you set for your goals. Many solo entrepreneurs who are new to blogging, have unrealistic expectations of how fast their readership will grow and how much of an increase in profit blogging will bring them. When these unrealistic expectations aren't met, they stop blogging ... often just before they've reached critical mass and were at the edge of success! So create your short- and long-term plans - and stick to them!