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If you build it, they will come just doesn't work with blogs. To build traffic, you are going to have to promote it in some way. Too many bloggers spend all of their time writing posts and next to no time marketing the site, so this is a key component of your plan. There are so many ways to do this both passively and actively, that I can't really list them here. But this is definitely something that should be a part of your blog plan.