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The more often you post to your blog, the more traffic you are likely to attract. But you need to be realistic and balance the need for traffic with the time you have to write good quality posts. So, how often will you be posting to your blog? Daily? Weekly? On specific days of the week? Make sure your blog plan fits the needs of your prospects. How often would they be likely to visit and read your posts? Also, keep in mind that you want to stick to a regular schedule. Once your readers know that you update frequently, they will return to your site on a regular basis.