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As a solo entrepreneur, it is especially important that you have a plan for your business, including your blog. The key to having a successful blog as a business owner is keeping your goals clear and concrete at every step of the way. The first thing you need to think of are the results you want to gain from your blog. Do you want to grow an RSS subscription list? What about an opt-in list? Do you want to grow both? The answers to these questions will help you decide everythiing else about your blog.