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You don't need to do this in everything you write, but sharing your experience with a topic can go a long way to convincing your readers that you know your stuff. For example, in an tip like this one, I might share my more than 20 years experience as a writer for a wide variety of companies. Maybe I'll talk about the time I was writing a press release and had to go through 20 revisions before I got it just right. And, how that press release was picked up by the Baltimore Sun ... they even used my headline! (It was "Training Fish Like Pavlov's Dogs," by the way.)