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Know Your Topic

This should go without saying, but there are plenty of people out there writing about topics they know nothing about and didn't even take the time to do a little research. When you write, you should know your topic well enough to be able to show your readers that you not only know what you're talking about, but that you have an idea of what they might want to know about the topic. Believe me, readers can tell if you are bluffing.

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