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Landing pages that have the sole purpose of building a list are often called squeeze pages. Basically a visitor to such a web page either provides their name and email address in return for an opt-in bonus... or they leave.
This type of web page has an opt-in box as its focal point. Any and all text is there to convince the visitor to enter their name and email address in the form provided.
Guru Spotlight |
Carma Spence-Pothitt |