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Your brand is so much more than a simple logo or a tag line. It is an emotional experience. A landing page that communicates this experience is probably one of the more difficult ones to create.
Mostly, emotion is communicated through a website with images, color combination and, possibly, headlines. A branding page is usually heavy on ambiance but light on information.
Landing pages that establish expertise or try to build a relationship are a form of this type of home page.