Defining Your Website's Target Market

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Defining Your Website's Target Market

If your website is going to be effective, it needs to speak to your target market. In fact, to be truly effective, it needs to speak to your ideal client. Do you know who that is?

One way to define your market is to take a good look at your current clients and identify those characteristics and qualities that are common among those whom you enjoy working with.

Do your best clients:

* come from the same or similar industry or profession?

* have the same or similar type of business?

* share a particular personality trait or outlook on life?

* fall within a narrow age range, geographical location or income level?

Look for trends that you can find within your list of clients and you'll have a very good clue as to what your target market might be.



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Carma Spence-Pothitt