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The first step in creating a back-end marketing strategy is understanding how your current products interrelate. What products and services logically balance each other? These are the products that you need to set up a cross-selling system for. Use the features in your digital shopping cart to suggest these products when one is placed in the shopping cart. Include promotions for these products in your follow-up autoresponder sequence for those who buy one of the products. Plan it out, implement and let it run on autopilot.