Improve home page conversion by being provocative or arousing curiosity

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Improve home page conversion by being provocative or arousing curiosity

People love a mystery, so if you can evoke their curiosity to know more with your headline, then you will successfully entice them into the body of your home page. Here are some examples:


  • The Most Expensive Mistake of Your Life

  • The People Who Read This Book Will End Up With Your Money

  • Do You Do Any of These Ten Embarrassing Things?

Aren't you just dying to know what that expensive mistake is? And how will reading a book help people take my money? And, ooh, I hope I'm not doing any of those embarrassing things... I better find out what they are. Mystery and curiosity are compelling... use them wisely to draw people into your copy.

   

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Carma Spence-Pothitt