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People love a mystery, so if you can evoke their curiosity to know more with your headline, then you will successfully entice them into the body of your home page. Here are some examples:
Aren't you just dying to know what that expensive mistake is? And how will reading a book help people take my money? And, ooh, I hope I'm not doing any of those embarrassing things... I better find out what they are. Mystery and curiosity are compelling... use them wisely to draw people into your copy.