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The first thing someone will read when they land on your home page is the main headline. Does it give them a reason to stick around? Too many times, people use "Welcome to my website" as their main headline. But this is just a waste of virtual real estate.
You can attract your target my naming them in either your pre-headline or even the main headline. Here are some examples:
Do you see the target markets named? Wives with spend-thrift husbands, women trying to loose weight and want-to-be writers. Naming your target market up front can help you efficiently "weed out" visitors who you don't (or don't want to) serve.