Call out your ideal prospect with your home page headline

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Call out your ideal prospect with your home page headline

The first thing someone will read when they land on your home page is the main headline. Does it give them a reason to stick around? Too many times, people use "Welcome to my website" as their main headline. But this is just a waste of virtual real estate.

You can attract your target my naming them in either your pre-headline or even the main headline. Here are some examples:

  • Advice to Wives Whose Husbands Don't Save Money - By A Wife

  • Who Ever Heard of a Woman Losing Weight -- And Enjoying 3 Delicious Meals at the Same Time?

  • To People Who Want to Write -- But Can't Get Started

Do you see the target markets named? Wives with spend-thrift husbands, women trying to loose weight and want-to-be writers. Naming your target market up front can help you efficiently "weed out" visitors who you don't (or don't want to) serve.



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Carma Spence-Pothitt