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The first thing someone will read when they land on your home page is the main headline. Does it give them a reason to stick around? Too many times, people use "Welcome to my website" as their main headline. But this is just a waste of virtual real estate.
One way to go with your headline is to tell your visitors up front what's in it for them to stick around. Here are some examples:
Do you see the benefits proclaimed? The first promises a movie-star figure, the second, better looking hands and the third, freedom from financial stress.
When you make a big, bold promise you will instantly attract the attention of a visitor who is a member of your target market.