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Use the Title Tag to Improve Search Engine Optimization

The words you use in the title tag are what appear in the clickable text on the search engine results page. Therefore you want to make sure that this includes not only the name of your website, but also the key benefit (using key words, of course) you have to offer. If you don't know how to add or modify your website's title tag, make sure your webmaster does it for you.

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