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Here's an article marketing tip: You need to get your articles read in order to have them help you accomplish your goals. One way to get your article read is to answer your target market's burning questions. What keeps them up at night? What are they combing the Internet in search of answers for?
But how do you discover what these things are? One way is to do some key word research.
Once you know what the burning questions are, you can answer them in your article. Better yet, create a product or opt-in bonus that answers the question at a deeper level and use the article to tease them with part of the answer. Your resource box then points them to your more developed answer to their burning question.