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Whenever you post content to the Internet that is meant to promote your business or increase your visibility, be sure to optimize the content and its title for key word phrases your target market is actually entering into search engines to find products and services like yours. You do this by conducting key word research.
Basically, you go to a key word research tool and enter key words that you think are relevant. The tool will generate a list of related key words and phrases that are being entered into search engines within the past few days. Read through this list to see if you're right and to further fine tune your list key word phrases.
This sort of research often can suggest a good title and from the title, you can write a content-driven article.